Knowing a user’s physical location is incredibly useful. The last numbers of the writer’s IP have been obscured here for privacy, but running a similar query on any IP will return information such as the country, phone number, and address of the location that the request was sent from. This won’t give you information about the IP’s geolocation, however, once you have the IP address, you can use a dedicated geolocation tool to get more detailed information about it. If you have access to your site’s logs, you can get a user’s IP from the access log. Now you can see information like device ID, and compare how your site performs across desktop, tablet, and mobile devices. Use a similar method to find out information about your users’ devices Make sure that “Total clicks,” “Total impressions,” “Average CTR,” and “Average Position” are checkedįrom here, you should be able to view which countries your users are from and compare your site’s performance across countries.While Google Search Console won’t show you specific users’ IP addresses or exact locations, you can use it to figure out what countries your users are from using filters to narrow down information in the report. The reports include things like device IDs, the country a request was sent from, the query that the user typed into Google that lead them to your site, and much more. Once you’ve hooked up your website to Google Search Console and verified it, you will get access to performance reports that include information about who accessed your site. Once you have an API key, you can send a POST request to the following URL Google will not charge you until you’ve exceeded the API’s free limit quota. In order to make a request, you need an API key, which you can get by creating a Google Developer account, setting up a project, and adding a billing method. Geolocation requests to the Maps API are sent using a POST request and JSON request object. If you get a 404 response, you’ve confirmed that the device is out of range of cell towers or WiFi. This will prevent Google from falling back to the IP address. To test this, try setting the considerIp option in your request object to false. In this case, the location cannot be accurately estimated. When this happens, it indicates that the device is out of range of cell phone towers or WiFi access points, or that none of the provided points were valid or recognized. If the location is estimated based on the device’s IP address alone, this radius can be quite large. The accuracy field represents a radius, in meters, around the given location. The Maps API does not require an IP address to look up a device’s location. It is able to look up the latitude and longitude of a mobile client based on that device’s proximity to cell phone towers and WiFi nodes. The Google Maps Geolocation API is primarily meant to be used without an IP address. How Does the Google Map Geolocation API work? Google returns a lot of information about cell phone towers, WiFi nodes, and radio types, but no information about the country, city, postcode, or other useful information. Related: Explore IP Geolocation on an Interactive MapĪdditionally, the information returned by the Google API is not necessarily the information you might want to use in your app. It is not easy and there are a lot of hurdles in the way of setting up a simple test for app development. Getting started with the Google Maps Geolocation API requires creating a Developer account in the Google Cloud, defining a new project, and entering billing information. Unfortunately, the Google Map Geolocation API console is cumbersome and confusing to use.
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